Educational Affordances of a Facebook Group Page: A User Survey of Hong Kong Undergraduate Students

Abstract

Employing a mixed method approach, this exploratory research study provides an account of the educational affordances derived from the use of a Facebook group for out-of-class, off-campus learning by undergraduate students enrolled at a private university in Hong Kong. Both quantitative and qualitative results indicate that social networking sites such as Facebook can indeed be exploited to generate various educational affordances favorable to off-campus informal learning and course management activities in the context of higher education in Hong Kong.