Distribution Systems as a Component of Supply Chain at Hypermarket: Does It Matter?

Abstract

Distribution is generally a marketing channel for goods that will be determined by companies in distributing or providing related services to agents, intermediaries, wholesalers, and consumers. Distribution channels are very significant in the company's retail activities because this will affect the decisions made by the company managers. The purpose of this study is to produce a study of: distribution channels operated by hypermarts in Sidoarjo. The research is qualitative in nature. The data collection technique is literature study and field study which employs observation and interviews. The sampling technique used is purposive random sampling. The results show that the companies use direct distribution channels because the goods are sold directly to consumers.