About the Journal

Case Studies in Business and Management is an international, peer-reviewed and open-access journal published by Macrothink Institute. This journal serves as a scholarly platform for professionals and researchers to share their innovative work through real-life case studies in the realms of business and management. The journal is published solely online.

The journal encompasses a wide array of subject areas, encompassing corporate governance, human resources management, financial management, marketing strategies, strategic planning, production management, operations optimization, entrepreneurial ventures, electronic commerce, service excellence, and the integration of information technology in management practices, among others.