Playing Global Monopoly in Cement: The Globalization of CEMEX

Abstract

This research article is intended for use as a classroom case study with questions for discussion in International Business. This research analyzes CEMEX and their strategy for globalization. CEMEX is a Mexico founded building materials company that operates in more than fifty countries and maintains trade relationships in over one-hundred nations. In addition to CEMEX creating an international business, CEMEX embraces core values including ethics, integrity, and environmental sustainability. The literature review in this study, documents how CEMEX overcame cultural and political implications, and significant risk to become a significant multinational corporation. The topical focus and purpose of this research is to explore CEMEX critically as a specimen company representing cross-cultural and international business growth. The analysis includes the utilization of the Hofstede Cultural Dimensions framework and the PESTLEEG analysis.