A Study on the Evolution of Public Sentiment and Emotional Communication Mechanisms in Women's Issues on microblog: Case Study of "Quan XiXi' s Dialogue with Chizuko Ueno"

Authors

  • D. Ling Jiang the School of Publishing, University of Shanghai for Science and Technology, Shanghai, China
  • M. BihongGao Journalism and Communication, the School of Publishing, University of Shanghai for Science and Technology, Shanghai, China

DOI:

https://doi.org/10.5296/jsss.v11i2.22399

Abstract

The research utilizes Sina microblog as its platform, analyzing textual data associated with trending topics featuring "Peking University Dormitory and Ueno Chat", to explore patterns of sentiment evolution and emotional expression. Findings reveal that public sentiment follows a four-phase trajectory: inception, peak, fluctuation, and decline. Negative sentiments dominate among users discussing the topic. This analysis elucidates microblog's role in disseminating women's issues, identifies key characteristics and challenges of such discussions on the platform, delineates major disagreements and focal points in user discourse, and endeavors to uncover underlying societal symptoms. The insights contribute valuable data to studies on the forms and impacts of women's issue dissemination on microblog.

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Published

2024-11-15

How to Cite

Jiang, D. L., & BihongGao , M. (2024). A Study on the Evolution of Public Sentiment and Emotional Communication Mechanisms in Women’s Issues on microblog: Case Study of "Quan XiXi’ s Dialogue with Chizuko Ueno". Journal of Social Science Studies, 11(2), 87–107. https://doi.org/10.5296/jsss.v11i2.22399

Issue

Vol. 11 No. 2 (2024)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.