Application of Intention-Based Models in the Context of Intrapreneurship: A Literature Review

Abstract

The purpose of this paper is to examine the intention-based model in the context of Intrapreneurship. Inrapreneurship is an emerging research area under the umbrella of Entrepreneurship. Even though entrepreneurial intentions and behaviors are widely discussed in entrepreneurship literature, it lacks in Intrapreneurship. Under the area of intrapreneurship, it requires emerging behavioral intentions and behaviors exists in an organization for any entrepreneurial initiative. However, the scope of this study limits promoting innovations through intentions and behaviors. Innovations are important to face the competition and ensure survival regardless of the size of the business. Despite this situation, innovations are hardly introduced because of lack of intentions and behaviors. Thus, this study attempts to encourage innovations by intentions and behaviors of individuals. In this context, still, there is a gap in the existing literature to investigate such intentions and behaviors in Intrapreneurship. This study aims to fill this gap by exploring intention-based theories thus contributing to the existing literature. Accordingly, the study provides some useful insights to Theory of Reasoned Actions (TRA), Theory of Planned Behavior (TPB), Social Cognitive Theory (SCT), Social Cognitive Career Theory (SCCT), and Entrepreneurial Event Model (EEM). Discussion of these theories helps researchers to understand different psychological factors affecting intentions and behaviors and accordingly decisions can be taken with broader perspective. Thus, this study attempts to provide useful insights to encourage innovation. Future research can focus on these intention-based models to understand the nature of intentions and behaviors in Intrapreneurship which demands more empirical investigations.