Kalogiannidis, Stavros, Stamatis Kontsas, and Olympia Papaevangelou. “Influence of Strategic Marketing Approaches in Business Communication”. Business Management and Strategy 13, no. 1 (January 30, 2022): pp. 48–63. Accessed July 6, 2024. https://macrojournal.org/index.php/bms/article/view/550.