Alateya, Abbas Alwan Ghazi, and Shathees Baskaran. “A Conceptual Examining of the Interplay Between Technical and Conceptual Skills of Social Media Managers As Predictors of Job Performance: The Moderating Influence on Brand Equity”. Business Management and Strategy 15, no. 1 (January 8, 2024): pp. 16–33. Accessed December 4, 2024. https://macrojournal.org/index.php/bms/article/view/380.