ALATEYA, Abbas Alwan Ghazi; BASKARAN, Shathees. A Conceptual Examining of the Interplay Between Technical and Conceptual Skills of Social Media Managers as Predictors of Job Performance: The Moderating Influence on Brand Equity. Business Management and Strategy, [S. l.], v. 15, n. 1, p. pp. 16–33, 2024. DOI: 10.5296/bms.v15i1.21619. Disponível em: https://macrojournal.org/index.php/bms/article/view/380. Acesso em: 5 oct. 2024.