Research on the Development Problems and Strategies of Agricultural Products Logistics under the Background of Rural Revitalization—Taking Lianjiang Red Orange as a Case

Abstract

Since 2014, the Report on the Work of the Government has mentioned “express delivery” for 10 consecutive years, which indicates the development direction of the express industry. In 2023, the Report on the Work of the Government also specifically mentioned the need to “improve the rural express logistics distribution system”. Improving the rural logistics system is an important measure to promote industrial upgrading, rural consumption, and rural revitalization.

China is a major agricultural country, with grain production, cotton production, and tea production ranking first in the world. In recent years, the agricultural product logistics industry has also experienced rapid development. However, the overall development level of the current agricultural product logistics industry is relatively low, manifested in outdated logistics concepts, insufficient application of advanced logistics technology, relatively backward cold chain logistics technology, and a lack of professional logistics talents. These factors constrain the development of agricultural product logistics. Therefore, this article takes the agricultural product of Lianjiang Red Orange as the research object, analyzes the current development status and problems of agricultural product logistics, and proposes corresponding countermeasures and suggestions to improve the development of agricultural product logistics through analysis. The aim is to provide reference for the development of agricultural product logistics in Lianjiang City and provide strong impetus for comprehensively promoting rural revitalization.