Individual Attitudes Toward E-Wallet Adaptation Behavior in Malaysia

Authors

  • Khairunnisa’ Binti Yussof
  • Noraznira Abd Razak
  • Siti Musliha Mohd Idris

DOI:

https://doi.org/10.5296/bmh.v11i1.21208

Abstract

This study examines how users thought about and adapted to the e-wallet. We made conceptual research by adding an attitude to see how well it might predict how users would adjust to an e-wallet. Self-efficacy (independent construct), risk attitude (mediating construct), and adaptive behavior are all independent constructs (Dependent variable). This study intends to show that self-efficacy is an important factor in figuring out risk attitudes toward user adaptive behavior. There is a strong need for research on the attitudes that motivate users to start using e-wallets so that financial providers may improve their marketing and product offers and increase demand for their products.

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Published

2024-06-20

How to Cite

Yussof, K. B., Razak, N. A., & Idris, S. M. M. (2024). Individual Attitudes Toward E-Wallet Adaptation Behavior in Malaysia. Business and Management Horizons, 11(1). https://doi.org/10.5296/bmh.v11i1.21208

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Section

Articles